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Havaianas was born 1962 from the breezy culture of Hawaii and the serene design of Japan. With the same clean lines as the Japanese Zori, but with a secret 100% rubber formula, Havaianas is the original child of eastern Zen and western joy. Today, you can see the marks of its parentage easily. The Zori, which has a sole of rice straw, can be seen in the iconic rice pattern found on the sole of every pair of Havaianas. Likewise, the word "havaianas" is actually Portuguese for "Hawaiians," whose exuberant colors and culture influence each style.
Over three billion pairs of Havaianas sold all over the world. If every pair was lined up toe to heel, Havaianas would circle the world 40 times and no one would ever frown again. Today, Havaianas belongs to those who are part of its history who have done the simple act of slipping on a pair of flip-flops.
Havaianas Philippines kicks off its new Happy Soles campaign. This campaign celebrates the fact that Havaianas has been both a witness and a reminder of Filipinos happiest moments. A constant companion on everything from beach trips to food trips, Havaianas has trekked up mountains, walked down wedding aisles and danced under the pale moonlight. For many happy soles, Havaianas ia a daily reminder of moments spent with friends and filled with laughter - moments that define who we are.
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